This fast-growing technology company needed a new brand to match its updated company strategy. The new logo, website, and collateral were created to communicate the value proposition and products.
I was charged with creating new can designs that matched the superb ingredients and artisan process that goes into every can of this award-winning gluten-free beer.
The goal was to make the brand fun and inviting but the interface simple and familiar. I provided product strategy, developed the brand through many iterations of sketches working with user experience researchers to test our hypotheses. I developed and implemented UI/UX design. Sketches, mockups and design assets were created in Sketch, Adobe Creative Suite, and InVision. Final implementation was created with HTML, CSS and SASS.
I was recently blown away by a podcast sent to me by a friend. It was full of surprising and actionable content. As a designer, I kept thinking about the benefits of presenting the content in a visual format, like a study guide or cheat sheet. After listening to the podcast several times, taking notes, and experimenting with different ways to organize and illustrate the concepts; this is the outcome. To be clear, this guide was not made in association with or endorsed by the Huberman Lab. I urge you to listen to the original podcast on YouTube. This guide only highlights some of the content presented and serves as more of an overview for those who have listened to the podcast.
Part of my responsibility is infusing the vision and values of the company and founder into every aspect of a design. Handcrafted products like these require particular sensitivity. It was both a challenge and an honor to be entrusted with rebranding these products with a new look while preserving the original logo.
Gary Bates is an artist, educator and arts administrator. While developing the website, it was important to make sure the paintings and drawings translated well online. While images of art can appear flat online, we created an illusion of depth to bring out the true beauty of the work. The color palette and simplicity of the website allows the artwork to be the visual focus.
As the Founder and CEO of Romeo Delivers, it has been my mission to promote happiness and healthy relationships with products that make it easier than ever to show you care in thoughtful and creative ways. With over 100 SKUs, our products are now available worldwide.
Eat the Butter is a nonprofit organization promoting a mother-to-mother movement to combat chronic disease. The organization is on a mission to educate families about Vintage Eating: how people used to eat, how those diets kept people healthy and did not cause epidemics of chronic diseases like obesity, diabetes, heart disease, and dementia. The founder, Jenni Calihan, asked me to create a brand that is both friendly and appealing but also flexible in its ability to communicate her mission.
Former staff reporter for the Wall Street Journal and author, Lynda Schuster, needed a new website to announce her new book. I created a new look for her brand and designed a website so fans could follow her book tour, recent articles and blog.
The Pittsburgh Promise promotes academic success and encourages students to attend college or trade schools by providing scholarships to every graduating student of a Pittsburgh Public School. When the Executive Director, Saleem Ghubril asked me to create a brochure to distribute to students and parents at participating schools, I was happy to help. The goal was to explain the mission and guidelines of the program and specifically reach Spanish-speaking communities. After several iterations, we agreed on a small foldout brochure featuring program participants.
Jane Olivia is a health and wellness influencer who has built a strong brand for herself on social media. My job was to create a logo and website to match the energy and strength of her personality and vision. The bold colors and illustrations bring her website to life in the fun and friendly style she exudes to her clients, followers and fans.