ANNE LOPEZ

EXPERIENCE

Sheetz | Innovation Manager - Experience Design
Aug 2022 - present
Lead new business innovation projects for $8B+ convenience brand.

• Utilizing design thinking and lean startup methodologies to ideate, test, iterate and launch new business initiatives that target new customer segments and focus on new business models. 

Consultant | Product Manager & Creative Director
2011 - present
Worked with 50+ companies and developed 70+ physical and digital products from ideation to launch.

• Successfully led stakeholders and a globally distributed dev team to adopt a simplified roadmap and processes that led to the on-time deployment of a critical software redesign.

• Proposed, developed vision and created technical specs and mockups for a web app that led to a 30% increase in engagement. Implemented the designs with HTML / CSS in C# codebase.

• Maintained 98% repeat customer rate by building trust with stakeholders and large teams, exceeding performance expectations, and demonstrating strong communication skills.

• Updated brand vision for a growing beverage company with the goal of marketing products to a wider customer base. Created redesign, increasing sales by 56%. 

• Created roadmap for the development of a line of physical products, including go-to-market strategy and brand development. Produced measured drawings required for manufacturing, packaging design and design iterations based on user research and testing.

GoSpot | Product Manager & Co-Founder
2020 - 2022
GoSpot is an early stage startup that helps users search and book municipal rental facilities. Implemented processes that allow it to run without my day-to-day involvement. GoSpot.io

• Reduced reservation management time by 85%, taking the process from 12 steps down to three.

• Drove product vision, conducted research and 30+ user interviews to inform strategy, prioritized features for the short and long term roadmap and identified KPIs.

• Built MVP to test product/market fit and secured the first customer before writing a line of code.

• Reduced data acquisition cost by 63% by streamlining the process and establishing templates.

• Optimized the onboarding experience and communicated with customers regularly to provide personalized product tutorials, resolve issues and learn about their product experience.

Bestie | CEO & Founder
2019 - 2020
A mission-driven startup providing the most comprehensive database of free-from food products online.

• Developed the vision and strategy to help the 38% of American consumers who follow a special diet discover and share the best food products to fit their dietary needs.

• Led team of five (including two developers, one UX researcher, and two data techs) through a pivot, shifting strategy and redefining the product roadmap.

• Designed and led 4 user tests with over 80 participants.

• Published weekly status reports for users and investors to announce product features and share user engagement metrics.

• Identified and tracked KPIs and implemented a data-driven design process.

Romeo Delivers | CEO & Founder
2013 - 2020
Romeo Delivers is a giftware brand that has been featured on the Today Show, MSN and the Washington Post. Built the company into a renvenue-generating self-sustaining business. Owner / Advisor since 2020. RomeoDelivers.com

• Drove pivot to serve a new customer segment leading to a 400% increase in revenue. 

• Designed, launched and tested 100+ SKUs sold through 60+ brick-and-mortar retailers worldwide.

• Produced best-sellers for large retailers, such as Uncommon Goods and Anthropologie.

• Interviewed 50+ users leading to the design of a product line that outperformed projections by 38%.

• Worked with a local community organization to provide entry-level assembly jobs and facilitate reemployment through training and counseling.

Loopla | Product Manager & Co-Founder
2016 - 2019
Loopla built a platform for groups to share useful information privately. 

• Earned the trust of the product team and demonstrated technical aptitude by translating design mockups into functioning UI with Bootstrap, HTML, CSS and SASS in a React codebase.

• Translated vision into product roadmap, developed product requirements, and managed timelines.

• Implemented Agile methodologies, including daily standups, two-week long sprints, and sprint retrospectives reducing meeting time by 50% for product team of six developers and UX researchers.

• Participated in 50+ usability tests, wrote user stories and prioritized the backlog.

• Established and maintained programming style guides to improve productivity and maintainability of the codebase.

• Facilitated resolution to roadblocks and built consensus around solutions.

MARC USA / Yellow Submarine Advertising | Senior Art Director
2006 - 2011
Developed and executed a unified vision for 50+ advertising campaigns. Worked in all media including TV, digital, print, and outdoor; specializing in broadcast.

• Translated brand messaging into strategy and managed world-class teams of 50+ to execute vision.

• Supervised all aspects of production from initial concept to post-production, including casting, wardrobe, production design, makeup, special FX, color correction, edits and audio.

Animal | Creative Director & Production Designer
2005 - 2006
Collaborated with the Director and the Director of Photography on the visual content of 12+ TV commercials.

• Responsible for communicating brand messaging through visual elements and for managing all art departments including set design, wardrobe, make-up, special FX and props to achieve visual harmony.

• Clients include Hoover, the Pennsylvania Lottery, McDonald’s, Highmark, Duquesne University and the Pittsburgh Zoo.

Wendell August Forge | Creative Director
2003 - 2005
Responsible for all aspects of product development.

• Created concepts for 14 new product lines and designed over 150 tabletop and giftware items.

• Sourced component parts and complementary product, introduced processes to improve efficiency and quality, provided costing calculations, designed merchandising plans and displays.

Carnegie Mellon University | Adjunct Professor
2003 - 2004
Taught two-dimensional media studio.

• Developed curriculum and mentored undergraduate students.

Saint Vincent College | Adjunct Professor
1998 - 2000
Contributed to the development of both the art and graphic design curriculum.

• Taught drawing and painting for the fine arts department and graphic design courses in InDesign, Photoshop and Illustrator for the communications department.

EDUCATION

Carnegie Mellon University, BFA

Cranbrook Academy of Art, MFA

PROJECTS

Sharpsburg Business Group, Founding Board Member 2022
Helped form a community group to support local businesses. Built and launched their brand and website. www.ilovesharpsburg.org

Star Market 2020
Launched a face mask company and sold over 10,000 units within three months of launch.

The Green Band 2018
Tested a social platform for singles, organized six events and collected feedback from hundreds of attendees.